About Us
The NGO was conceptualized in 1999 after the tragic loss of 17-year-old Durva Bhasin, who lost her life in a devastating road accident. Durva Bhasin was the daughter of the founder member couple, Mr. Pramod Bhasin and Dr. Mridul Bhasin. The fledgling Not-for-Profit Organization stated with road safety awareness sessions in schools and grew with time. Recognizing road safety as a collective responsibility, our organization adopts an integrated, community-centric approach to address the multifaceted challenges associated with road safety.
We actively collaborate with both governmental and private entities, including educational institutions, corporate organizations, government training institutes, road-owning agencies, enforcement agencies, and medical and health establishments. Our collective objective is to cultivate a positive and proactive road safety attitude among all stakeholders. To fulfill our mission, we undertake a range of projects, programs, campaigns, and activities aimed at promoting road safety awareness and education, influencing policy-making, and implementing evidence-based strategies.
Application open for internship.
Application open for internship.
Our Work
Capacity Building of Police
Capacity Building of Police
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School Education Program
School Education Program
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Drivers Training
Drivers Training
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Youth Connect
Youth Connect
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Rural Outreach
Rural Outreach
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Advocacy
Advocacy
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On-Road Campaigns
On-Road Campaigns
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Road Safety Audits
Road Safety Audits
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Featured Campaigns
Road Safety School Education Program
The “Road Safety School Education Program” is an innovative and impactful initiative that aims to enhance road safety awareness among students by leveraging the potential of teachers as key influencers. Through specialized teacher training, this program seeks to create a lasting impact on road safety behavior and practices among the young generation.
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"Credibility in road safety is built through consistency, technical competence, transparency, and long-term commitment."![]()
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At Beyond Road Safety Awareness: A Symposium on System-Led Road Safety Action, Shri Shantanu Bhasin reflected on the role of institutions and civil society organizations in supporting meaningful road safety action.![]()
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He emphasized that organizations must earn trust over time before they can become credible partners for government agencies, communities, and other stakeholders. Sustained engagement, evidence-based work, and transparent processes are essential for building this credibility.![]()
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Shri Bhasin also highlighted the urgent need for driver training reform, including certified training institutions, stronger licensing procedures, and structured retraining programmes for repeat offenders.![]()
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Another key issue raised by him was the need for dedicated Crash Investigation Units. He noted that road crashes are often attributed only to human error because existing investigation systems may not fully identify deeper causes such as road design, enforcement gaps, vehicle factors, or systemic failures.![]()
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In his concluding remarks, Shri Bhasin summarized the major priorities emerging from the symposium: shared responsibility across departments, local solutions for local problems, better use of technology, stronger ambulance and emergency response systems, improved enforcement, and enhanced trauma care.![]()
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His reflections reinforced the central message of the day: road safety requires credible institutions, evidence-based action, and coordinated systems working together.![]()
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#BeyondRoadSafetyAwareness #SystemLedRoadSafety #RoadSafety #CrashInvestigation #DriverTraining #LicensingReform #SafeSystems #RoadSafetyGovernance #MuskaanFoundation
Our Associates
