Project NH 12

Taking cognizance of the fact that the Sitapura Industrial Area is situated adjacent to India's 5th deadliest area in terms of road accident deaths MUSKAAN took up the issue of Road Safety in and around Sitapura. The project was supported by Rajasthan State Industrial Development & Investment Corporation Limited (RIICO). The objective of the project was to reduce fatalities on this stretch through integrated synergic impact of all the departments involved. The outcome of the project was to showcase Sitapura Industrial Area as a model industrial area in terms of Road Safe Transport and Traffic Management that could be replicated and followed in all the industrial areas in the state.

Set up in rural-urban setting, the industrial area covers more than two thousand acres of land. The industrial area is the hub of major industrial and educational institutions. There are 14 major industries and over 16 colleges and universities in the area. Over one lac people including industrial employees, students and general public use this area on a daily basis. MUSKAAN worked with RIICO, Traffic Police and key stakeholders of the area - such as community leaders, industrial associations, factories and educational institutions to solve issues around road safety and traffic management


Powered by RIICO, MUSKAAN NGO focussed on the following problem areas : 

  • Correction of engineering faults;
  • Strengthening enforcement in the area;
  • Strengthening capacity of emergency services in the area;
  • Using education activities to create awareness about road safety.